Brand for girls

Brand Story

Praऋti was born from the friendship of three childhood friends who have been together since their school days. What began as shared dreams, creativity, and a passion for fashion gradually evolved into a vision of creating a clothing brand that celebrates confidence, individuality, and timeless style Praऋti – trendy and affordable girl's clothing with a story.
The name Praऋti is deeply personal and meaningful. It is inspired by the names of the three founders—Prachi, Hrijuta, and Shruti—making the brand a true reflection of their friendship and journey together.

Each founder brings a unique strength to Praऋti. One is pursuing Fashion & Textile Design at the National Institute of Fashion Technology (NIFT), bringing creativity and innovation to every collection. Another is developing leadership, discipline, and confidence through the National Cadet Corps (NCC). The third is pursuing Business Management, focusing on building the brand's vision, strategy, and growth.

Together, their diverse talents and lifelong friendship have transformed Praऋti into more than just a clothing brand—it is a story of passion, ambition, authenticity, and growing together.
At Praऋti, every design blends traditional craftsmanship with modern elegance, creating pieces that are minimal, luxurious, feminine, and bold. Our collections are designed for women who embrace their individuality and believe in expressing themselves through timeless fashion.